James Robertson, founder of Step Two Designs and the leading champion for the DEX opportunity, offered the closing keynote at the DEX 2019 conference in Sydney last week. Key ideas:
– The fundamentals remain important, but DEX provides an uplift to the area.
– DEX is still at early stages; there’s a huge opportunity.
– There’s a bunch of things we need to be doing now to improve the DEX reality.
– Two conclusions: (1) dream big, deliver often, and (2) find needs, tell the stories, make a difference.

(I’m catching up on blogging these mind maps, as I didn’t have my iPad with me on day 2 of DEX.)