User Adoption: The Fun Approach

The “fun theory” to behavior change. A couple of thoughts:
– was the change one-off, or was it long lasting. Eg, did the people on day 2 (or 3, or 4, or 5), revert to the escalator?
– how do we apply this to collaboration tools? What do you find “fun” about what you’re doing?

(thanks to my Dad for the link)

Categories: Miscellaneous