Re-Imagining Effective Work

Business Reimagined by Dave Coplin, Microsoft

Over the past few days I have been reading Dave Coplin’s book, Business Reimagined: Why work isn’t working and what you can do about it (2013). The animation above presents a pretty decent summary of Dave’s book, but if you want a deeper look at his ideas, the book is still worth a read.

Dave’s fundamental thesis is that while technological advancements have been well adopted / embraced in our personal lives, the workplace hasn’t yet been affected enough. Our model of “work” and “the office” is still rooted in bygone eras, and actually we have the opportunity to fundamentally re-think how we do work and run businesses. In the book Dave talks about:
– the problem with a focus on productivity. Most of our products and services are good enough now. Driving for more productivity isn’t going to bring us to the next level of marketplace advantage. For that you need creativity and innovation, capabilities our organizations aren’t set up to facilitate.
– the deeper cultural changes needed within an organization for flexible work to work. That it shouldn’t be an individual’s perk. That it needs to be a deep-seated organizational change. That trust – particularly between employees – is a critical attribute to get right.
– that too many employees have been disconnected with the outcomes of the organization, and are treated as cogs in a process. This is disempowering, disengaging … and very damaging to motivation.
– the value of social business and social collaboration, that it is “going way beyond how your firm currently does business … about a leap-of-faith transformation that generates true change and new opportunities” (Location 428). But that the technological change needs a deeper cultural one to align with it.

It was a pleasure to read Dave’s book after reading some of his recent blog posts and watching the animation above and other videos of Dave’s presentations. I found myself nodding in agreement in many places, and learning things as Dave connected the dots throughout the pages. If you have any interest in re-imagining how to work or do business, please check out Dave’s book.