San mentions three benefits from being a social business: collaboration, mobility, and employee retention. On employee retention, San says:

“… social businesses benefit from increased and global collaboration, as well as mobility, to ensure the whole team feels a part of the decision making process.

By building a social business based on trust and transparency, employees can tap into the creativity, innovation and community of the organisation as a whole and accomplish business goals faster and with greater efficiency.“

I agree – if the philosophy, leadership, and ethos of social business comes to life. If it’s just about the technology, then no.

Read more: What is social business?