Culture & Competency

Design Experiences, Don't Plan Meetings

John talks about the need to design the learning experiences at meetings, rather than leaving them up to chance:

“For far too long, meeting professionals have been in the planning business. We plan on inviting the same people to the same meeting to discuss the same issues, yet we expect different results. There’s a term for that.
What if we designed an experience that captured people’s imaginations, challenged their thinking, inspired them to dream about what’s possible and then empowered them accordingly?

Meetings, by definition, are all about the human interface. They are all about relationship. While technology plays an increasing role in face-to-face meetings, nobody’s predicting the demise of face-to-face relationship building. The top two reasons people attend meetings—all others reasons pale in comparison—are for the educational programs and the networking.

In the design world, programs and networking are called formal and informal learning. Informal learning trumps formal learning in terms of knowledge retention and transfer. If you’re not retaining the knowledge you gain at meetings and applying it to your job, you are wasting your time.

So why don’t we spend more time designing informal learning at meetings? Why do we leave relationships to chance encounter or the random coffee break? Is it because meetings are designed for the benefit of meeting professionals and not the most important stakeholders, attendees?”

Read more: Get in the Design Business

Categories: Culture & Competency