(Intranets2011) "A social intranet – two years on" – Melissa Hendry, REA Group

In the second-to-last session for the day at Intranets2011, Melissa Hendry from REA Group talked about their social intranet journey.

Key points:
– Two years ago, the new CEO introduced a new strategy: out-innovate and out-execute competitors. This needed they had to break down some walls.
– Goals for a new intranet: more collaboration, better innovation, reflect the young and talented culture, and embrace social media.
– The new intranet – totally open, user generated content, edit anything. They use Jive Software.
– Melissa gave a live demonstration of their Intranet.
– … The home page aggregates blog posts, news, discussion areas, key tags, and more.
– … The new intranet is really good for collaboration. People can join different groups – personal and business.
– … Some of the groups have enabled people to try things out – how to work on a document together – and then use those skills in other areas.
– … The IT Group ran an ideation session in Jive, and the winners got 2 days away from their day-to-day jobs to make it happen. Then the business voted again.
– … Trying to do things to keep the Intranet fun.
– The results?
– … Relationships that started as non-work / personal things on the Intranet (eg., in communities, sharing of common interests), flowed across to discussions about work.
– … People were more involved across the business. They knew what was going on.
– What have we learnt?
– … It can be done.
– … The uncontrollable can be controlled. People have their real names on posts, etc.
– … Trust and respect goes both ways.
– … A social intranet is just another communications tool.

2 thoughts on “(Intranets2011) "A social intranet – two years on" – Melissa Hendry, REA Group

  1. Thanks for the writeup Michael.
    I really enjoyed this easy to scan list and found that most of these ideas really resonated for me.
    The idea of “making the intranet fun” may be foreign to folks who aren’t yet familiar with social intranets. Just yesterday I posted a blog post about a case study of MEC, a retail company that has seen excellent adoption of their social intranet. One of the key’s to their success: “Come for the fun, stay for the work.”
    “While they have a little fun on the intranet users more quickly become technically adept at creating pages, attaching files and starting groups.”
    http://www.thoughtfarmer.com/blog/2011/05/11/social-intranets-not-just-for-knowledge-workers/
    Thanks for all the write-ups from Intranets 2011!

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