Ken’s Take on Why Web 2.0 Matters to Business
Ken Yarmosh has written a collection of posts about why Web 2.0 matters to businesses. Key reasons are:
- Ken defines Web 2.0 as “an attempt to build the web around people instead of technology”.
- It offers improved knowledge collection, because they facilitate real conversation and interaction.
- It offers improved knowledge discovery, through social bookmarking and tagging of interesting content.
- It provides easier knowledge sharing, through publishing of material that would otherwise be hidden.
- It helps with knowledge building by subject-matter experts and those that depend on their insights.
Larry on Corporate Interest in Web 2.0
Larry reflects on the recent Collaborative Technologies Conference 2006 and concludes that there is good interest in Web 2.0 technologies by corporate people.
So, using CTC sessions as my metric, corporate interest in Web 2.0 is growing rapidly. In my opinion, the popularity of Web 2.0 is the best thing to happen to the collaborative technologies marketplace in a long time. One of the largest benefits of this are the increasing recognition of the value of collaboration and the building of a user base familiar with the most popular Web 2.0 technologies. Clearly, vendors like Microsoft and IBM recognize this trend and are building these capabilities into their products to take advantage of it.
He references keynotes / presentations by John Seely Brown, Mike Rhodin, Dion Hinchcliffe, Rod Boothby and Andrew McAfee.
Enterprise Wiki Adoption
Mike reports that his organization has embraced wiki software from Atlassian for internal collaboration and documentation. Intended uses are:
- Internal and external system and database documentation
- Meeting minutes
- A portal to “glue” other information services together
- Central calendaring
- Conference summaries
Sounds like standard stuff that Lotus Notes/Domino shops have been doing for the last 15 years or so … so what’s the big difference? That’s the same reaction I had when I read Rod’s post on Real Enterprise Web 2.0 Scenarios – Projects … given that Rod works for a global firm that has a very large deployment of Notes/Domino, and that what he’s outlined can easily be done on that platform, why the push for something different?
CIO’s “Fail to Ride the Web 2.0 Wave”
What’s the business value from Web 2.0? Gartner’s Ray Valdes says the real business value lies in what the technology enables: better collaboration among users. Key thoughts:
- You have to know how to use Web 2.0 applications in order to encourage social interaction amongst users.
- You have to find ways to gain the social aspects of Web 2.0 on your Web site, eg, attracting users, encouraging them to contribute content, to create metadata with tagging and social bookmarks, etc.
His recent research found that many CIOs are missing these benefits, because they are focused on purchasing ad-implementing technology, not reengineering the organization.
Categories: Tools & Technologies