Notes on “Measuring Employee Engagement and User Adoption” (Mark Allison, Webtrends APAC)

In the third to final session time of the Australian conference (and the second to last for me, as I have a flight to catch), Mark Allison from Webtrends is talking about employee engagement and user adoption.

Some notes:
– Webtrends have been in business for 20 years. The original web analytics firm. Have 4000 customers globally. Microsoft recently asked Webtrends to develop a specific analytics tool for SharePoint. Have about 400 customers on this now, including Microsoft.
– employee engagement – a measure of the employee’s positive or negative emotional attachment to their job / colleagues / organizations. Aspects include professional growth, leadership, work satisfaction, etc.
– online collaboration is growing. Businesses see this as important.
– employee engagement is very important – from Gartner – organizations with high levels of employee engagement outperform the earnings of peers by 57%.
– typical benefits of better engagement – better innovation, more efficiency
– why measure? To increase adoption, to understand investment in SharePoint, aligning SharePoint usage to business goals.
– using Webtrends, there is very granular usage and navigation path data available.
– need – the feedback loop – from seeing actual SharePoint statistics to then improve and develop SharePoint solutions. Can be used for internal communications, internal marketing, project collaboration, etc.
– Mark said Webtrends can do a whole lot of measurement tasks.
– case study – Brightstarr. Wanted to created a culture of collaboration and knowledge sharing within the organization. Using Webtrends, looked where traffic came from; quite a bit from outside the US. Some improvements were introduced to happen as a result of using Webtrends.

I have some questions coming out of this session (due to the chapter on Measuring Adoption in User Adoption Strategies 2nd Ed. (2012)). I need to explore further.

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