This was a master stroke by Westjet. We were talking about this after church yesterday morning – in Darfield, in a place where WestJet doesn’t even fly anywhere near, and for many of us, WestJet isn’t an airline we’ve ever heard of before. For whatever it cost to gift all those presents – my guess is US$200,000 or less – they hit the jackpot.
Michael’s Insights
Ideas, notes, reflections on articles, travel plans, in-progress thinking, poetry and stuff about my books … from 2006-2020.
This was a master stroke by Westjet. We were talking about this after church yesterday morning – in Darfield, in a place where WestJet doesn’t even fly anywhere near, and for many of us, WestJet isn’t an airline we’ve ever heard of before. For whatever it cost to gift all those presents – my guess is US$200,000 or less – they hit the jackpot.