Rob from Crossware is talking about bringing email back to life. Some notes:

1. Is email dead? Consistent messages about the death of email. But it is still used more than other tools.

2. But … businesses continue to make several mistakes with email every day:
– Inconsistent branding on emails. Eg., no email signatures.
– Companies often implement email signatures in one of three ways – (a) not at all, (b) provide guidelines, and (c) IT guy/gal.
– Compliance problems – not having disclaimer policies.
– Spam vs. advertising.

3. The Crossware Email Signature tool can make email work a lot better, addressing the four issues in #2 above.
– Version 4 has new capabilities for versioning, an advanced HTML editor, signature ordering, and rule-based signatures.

For more on Crossware, see crossware.co.nz.