Case Study – IBM Connections at CEMEX

Christopher talks about the use and adoption of IBM Connections at CEMEX, a global building materials company:

Founded more than 100 years ago in northern Mexico, CEMEX is the third-largest building materials company in the world, and the world’s top supplier of ready-mix concrete, with annual sales topping $15 billion.

But like any large enterprise with a highly dispersed workforce, CEMEX faced the kind of structural and communications challenges that, if left unaddressed, lead to lack of synergy, lost opportunities and lower profits.

What CEMEX needed, explains director of innovation Gilberto Garcia, was nothing less than a way to “shift the culture of the company.”

So about a year ago CEMEX decided to create an internal social network designed to operate as a platform for open collaboration among the company’s global workforce. In essence, Garcia says, CEMEX had to become a “social business.”

“The objective of Shift in the beginning was to create more collaboration and innovation in the company,” Garcia says. “That was the starting point. But at the same time, we noticed we had a younger audience out there using social media.” (Specifically, 33% of CEMEX’s employees are between ages 27 and 34.)

CEMEX created a platform for a social-based internal collaboration called Shift, based on IBM Connections social software.

The article talks about:
– the level of adoption after 12 months
– the initial adoption strategy
– some of the benefits gained from shifting to a new way of working, enabled by IBM Connections.

Read more: Why this massive company’s internal social network succeeded where so many fail

(Hat tip to Martin for the link to the article.)

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