Sage advice from Richard Branson about communicating effectively:

“It’s great to be tech-savvy, but don’t text or email when you should be calling. “The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency,” Branson says.

Problems are more difficult to solve by text or email, and “there is nothing efficient about allowing a small problem to escalate,” says Branson, when it could have been easily addressed with a phone call.“

From: 18 Tips for Success from Richard Branson