Culture & Competency

SmartDraw Brings Meetings to Life – The BrainYard

The BrainYard has published my article on effective meetings and the promise of SmartDraw:

If you and I were sitting down to coffee and I asked you (between sips of my extra-hot flat white) to explain something to me related to your work, how quickly would you give up on words and reach for a pen and a sheet of paper? For argument’s sake, perhaps it’s your iPad with a drawing app–same difference. Particularly if my facial expressions portrayed a lack of comprehension, would you continue to use just words, or would you say something to the effect of, “Here, let me draw it for you”?

If you took the approach of drawing it, you would be one of many to add emphasis to the research finding that diagrams, pictures, and images are more effective at facilitating communications than words alone. We all know the saying that a picture is worth a thousand words; but do we live it in our business communications? According to SmartDraw, the answer is no—and the company wants to change that.

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Categories: Culture & Competency