Culture & Competency

(Intranets2011) "Strategies for Creating a Social Workplace with Your Intranet" – James Dellow, Headshift / Dachis Group

After the keynote this morning (which was my presentation) at Intranets2011, James Dellow kicked into creating a social workplace with your intranet. See James on the web at

Key points:
– Companies are made out of people. Starting question: after you’ve explained “social” to a CxO, what would they think about (head), feel (heart), do (hand)?
– … think about – “cost,” “we have to do this,” “this sounds risky,” “what’s the evidence,” “do we need this,”
– … feel – “not for me,” “we’re scared,” “skeptical,” “will my people love me more,” “we have hope,” etc.
– … do – “it’s for my kids,” “talk to my PA,” “want more information,” etc.
– Management disciplines and organizational charts are relatively new things. However, not a lot have changed over the past 100 years. Technology has enabled us to do things differently – communication technology, electricity (reconfiguring the physical environment).
– Technology of today provides us with a new way of doing work. We aren’t limited any more by one-to-one communication channels.
– The social workplace – it’s emergent, you can see work as it happens, it’s designed.
– What are the big changes that are happening in your organization? A brainstorm with the audience …
– … “IT control is disappearing. I can get any tool I want, via the Internet.”
– … “technology.”
– … “dollar constraints – resource shortage.”
– … “flexibile work environment – people working from home more.”
– … “more regulations to comply with.”
– … “professional mobility – people making networks with people outside of the organization.”
– James pointed to Dion’s model, at Social intranets: Enterprises grapple with internal change.
– James suggested that there is no perfect roadmap to a social business. He says to think more about patterns – social patterns doing stuff.
– Eg., being customer-centric, “I survive on the trust and support of my customers.”
– Eg., light-weight processes where it works.
– Eg., online learning – social learning.
– Who is responsible for social business? See an upcoming blog post from the 2.0 Adoption Council.
– Headshift and Dachis Group – very focused on “social business.” Bring an integrated vision, covering (a) business needs, (b) social business capabilities and processes, and (c) customers / suppliers / partners.