RBS Global Banking and Markets announced it has developed an informational app for its clients for the upcoming BlackBerry PlayBack:
“RBS Global Banking and Markets (GBM) today announced it will offer institutional clients access to world-class fixed income, commodity and currency (FICC) research and strategy with a new app developed for the BlackBerry PlayBook tablet, the latest innovation in mobile technology from Research In Motion (RIM).
RBS’s global institutional clients are currently able to access a wide range of strategy and analysis across a variety of asset classes on a daily basis via RBSMarketplace – a comprehensive research and electronic trading portal, major third-party platforms and cutting-edge mobile solutions. The advent of this new, richly-featured mobile app for the BlackBerry PlayBook will provide RBS’s GBM clients with instant access to thought-provoking FICC commentary and strategy reports while on the move.
Launch is planned to coincide with the forthcoming introduction of the BlackBerry PlayBook, when this new app will enhance RBS’s existing suite of mobile applications. Clients can now access research and strategy in their preferred format, be it via print email, rbsm and third-party platforms, the iPad (US Strategy only) and now the BlackBerry PlayBook tablet.
The app will have a built-in algorithm that identifies clients’ defined interests and viewing history to present the most relevant research and strategy to them. “
1. RBS say they researched their clients about device plans over the coming years, and that this app is a response to the findings of that research.
2. Note that it’s not an either/or proposition – this app is in addition to support for a range of other access options and devices – including the iPad (although iPad support is only planned for the United States). There’s no mention of Android support, however.
3. I hope they have a good content management system, that will publish up-to-date content through its multiple channels.
Categories: Tools & Technologies