Tools & Technologies

Android – 1st, Windows Phone – 2nd, iPhone – 3rd (IDC, for 2015)

IDC gives its forecast about the state of mobile device rankings in 2015, with Windows Phone projected to rise from the dead:

Last year, Android took second place in 2010. This year, it will take the crown (which is not too shocking) and will steadily continue to grow share into 2015. Vendors who bet on Android as the mobile OS that would push their smartphone strategies saw great results last year, but the next few years look even more promising.

What may be a bit more surprising is the expectations IDC has for the Nokia-Microsoft deal. Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share. The new alliance, however, will result in Windows Phone taking second place by 2015. Meanwhile, as Symbian is phased out, it will quickly fall into last place.

Where does that leave the rest of the market in 2015? IDC believes iOS will be in third and BlackBerry will be in fourth. It does not even mention HP’s webOS.

My Comments
1. Martin and I argued about this over dinner last night, and Ian was witness to a “professional difference of opinion.” Martin believes Windows Phones with the Nokia deal will mean much greater penetration over the next few years, and that it will be in first place in the enterprise. I still believe that it’s a collaboration between (mobile device) losers and it’s game over for Windows Phones. Martin and I have agreed to review the market place realities over the next few years.

2. What device is on your wish-list going forward?

3. What device(s) is your organization likely to support going forward?

Categories: Tools & Technologies

1 reply »

  1. To expand on my comment, I think that the quality control that Apple and Microsoft exert on apps could well tip the enterprise in favour of them, against the more open source approach of Google/Android.
    http://www.mobilityfeeds.com/mobility-feed/2011/03/windows-phone-7-marketplace-counts-over-11500-apps-but-microsoft-favors-quality-over-quantity.html is quite a decent analysis
    I also have some questions about the commitment of Google to enterprise mobility – I’m sure that they will suprise me in due course. But look how long Google took to get their Enterprise Search appliance up to the level of other vendors.
    Both Apple and Microsoft are reasonably good at managing the upgrade cycle (even if it is every three years for Microsoft) whereas Google seems to pride itself on keeping things very quiet until launch.