Michael's Happenings

The BrainYard Launches – I'll Be Writing There As Well As Here

In October last year, Alex and Alex at TechWeb asked if I’d be interested in writing for a new web site, aligned with the Enterprise 2.0 Conference. We talked – and I said I’d be interested in writing about the business value of collaboration and user adoption.

After much work on their part – and a few other people besides – The BrainYard is now live. It’s a joint effort between Information Week and the Enterprise 2.0 Conference.

My first column is up, but if you’re a regular reader of my blog here, you don’t need to read it (but you can if you want):

The audience has found their seats. The auditorium lights dim. The stage lights increase in intensity. The speaker appears and immediately starts talking about the topic at hand.

What’s wrong with this picture?

In good conference protocol, speakers need an introduction, whether by the conference chairperson or a track moderator. No speaker should appear unannounced–with neither context, nor history, nor directional intent. With the launch of the BrainYard, InformationWeek’s new site dedicated to social networking and other forms of enterprise collaboration, I feel the same rules apply.

For other initial readings, see (among others):
Social Software is Not Enough
Hard and Soft Power in Enterprise 2.0

Categories: Michael's Happenings