Jordan at Traction Software reviews the recent Deloitte study and my User Adoption book, and comments:
“When you focus on the “why,” people stop looking at the platform as a “blog” or “social” system but rather as a work-process system. They take it more seriously and part of their daily work, rather than a destination to only enjoy and engage in when they have a (very rare) free cycle. The patterns that take over become hardened and information infrastructure starts to take root. It’s this infrastructure, whether its the history of issue / exception process focused discussions or documentation and later execution of compliance test plans, that creates a pattern on which new use cases can emerge, and enables a substantial Return on Information.“
1. I think this means we have agreement on what to focus on between three parties – Jordan, Deloitte, and Michael. That’s good news!
2. For my most recent look at Traction TeamPage, see The One System to Rule It All. That’s from February 2009, and … it’s time to do an update post.