Adoption & Effective Use

Kraft Foods – "Social business is not just about technology"

NewsGator is hosting a webinar next week, at which Vinicius from Kraft Foods and Doug from Microsoft will talk about social business being about more than just the technology:

Kraft Foods is in the middle of a dramatic transformation to embed innovation into every aspect of its business. Consumer driven technology is evolving at such a rapid pace that it is hard for corporations and their diverse employee populations to all understand and agree on how technology can best enable the flow of knowledge and collaboration that leads to innovative thinking. Generational differences and a wide variety of comfort levels with technology impact the pace of internal change and the ability to roll out new tools quickly and effectively.

In this complex environment that many companies are currently facing, transforming the way the organization works is very difficult. Implementing new social and collaboration technologies will not work if a majority of the workforce doesn’t understand their value.

Join Vinicius da Costa, Associate Director for Collaboration and Social Business with Kraft Foods, and Doug Caywood, Industry Manager of Microsoft’s US Consumer Goods industry organization, for this one hour webinar on Thursday, March 24, 2011 at 2:00 pm EST.

Registration is required.