Adoption & Effective Use

User Adoption – Review of Recent News (September 2010)

Here are three articles I have seen recently about user adoption strategies:

  • Engage the Real Influencers … Nancy from Guided Insights wrote about the need to go beyond a one-time email from the CEO or a company-wide meeting to announce a new approach or IT tool. Engaging the real influencers is a key strategy. “The real change influencers almost always come from among someone’s own community, or circle of influence. Such communities may be organizational in nature, functional, geographic, or project-based. Although these people rarely play an official role in the proposed change, the influence they can wield is enormous. For this edition of Communiqué, I am joined by Laura Riskus, a seasoned change specialist for Kraft Foods who helps end-users adopt to new IT initiatives. Together, we give tips about how to equip your “change ambassadors,” or influencers, with what they need to help effect successful change. Although the tips below are based on an IT initiative rollout, you can apply these concepts to any kind of change.” Nancy and Laura outline 7 strategies for engaging the real influencers. Guided Insights
  • Enterprise 2.0 Failures … The Sydney Morning Herald ran an article about the failure of Enterprise 2.0 collaboration initiatives in organizations, and made the point that more has to be done than “making it available.” Lia wrote, “In theory, the wikis, blogs and instant messages were a perfect match for Web 2.0 services mushrooming outside the enterprise. In practice, many companies assumed all they had to do was implement the technology, convince the boss to blog, send an email around to let everyone know and the rest would follow. “It’s not turning out the way they might have planned,” says the research director at consulting firm Ovum, Steve Hodgkinson.“. SMH (hat tip, Gautam and David)
  • People for User Adoption … Bertrand writes about the different kinds of people in organizations who can help spread Enterprise 2.0 goodness around, including community managers, managers, and internal evangelists. On the latter, he writes: “So you also need “internal evangelists”. It’s a group of people who are able to explain and demonstrate the power of changing the way things are done using new tools and are passionate enough to do that in addition to their job. They are not dedicated to the program and the fact they are also “common employees” makes them more trust worthy. Other employees will be more likely to pay attention to what they say because they share the same constraints, concerns, do the same job.AIIM Communities

For more on user adoption, please see my book, User Adoption Strategies.