The January 19, 2009 edition of Fortune magazine features an article entitled “How to Manage Your Business in a Recession”, authored by Geoff Colvin (pp.66-71). Inside, Geoff lays out 10 ways to weather the current economic storm. He starts:

“Exciting as it is to be living through historic economic drama, you can’t just stand by and watch. You have to act–yet you have no script. So much of today’s turmoil is unprecedented that we can’t find much guidance by looking to the past. For managers across the global economy, as well as for Team Obama on its way to Washington, today’s great question is, What do we do now?“

In this exclusive series, Michael Sampson analyzes the implications of Geoff’s 10 principles for your collaboration strategy.

– Reset Priorities to Face the New Reality
– Keep Investing in the Core
– Communicate Like Crazy, Balancing Realism and Optimism
– Your Customers Face New Problems, So Give Them New Solutions
– Don’t Rush to Cut Prices
– Focus on Capital – How You’re Getting It and Where You’re Using It
– Reevaluate People – And Steal Some Good Ones
– Reexamine Compensation – What Is It Offering Incentives For?
– Think Twice About Offshoring
– Be Smart About Mergers and Acquisitions

To fast-track and optimize your collaboration strategy, contact Michael now.