My New Blogging Strategy

My writing here has languished in the past year as I have worked on Seamless Teamwork and the other projects that fill my days (not to mention learning to type again!). And even when I did write here, most of my blogging time was devoted to abstracting what was happening in the technology world, ideas of productivity, and ideas on strategies for effective collaboration. I've decided to blog differently going forward … And want to explain the rationale here.

New product and service announcements in the collaboration technology arena (and mobility too) will be dealt with in the standard way: a brief explanation of the change, plus an extract, and a link. I am not going to do this everyday however, but will aim for about 2 summaries a week. For some of the products announced or covered in the above summary, I will dig deeper and write a longer piece. Eg, the one I did yesterday on OnePlace. I want to understand at a deeper level what the vendors are working on and how those developments may impact my clients. I can't do that with a one line summary … It requires more reading, thinking and analysis. My aim is to do one of these a week, and to analyze the product or service according to my fundamental frameworks, of which the 7 Pillars is the first (but not the last).

I am not going to do summaries on the area of "strategies for effective collaboration" anymore. It's definitely not because these are unimportant, it's just that they repeat so often in different postings, and just linking to the same main ideas over and over again is … Uninteresting and unhelpful. So I'm going to change the style of my writing on this topic to one of analysis … Whereby I will write a position paper that explores one of the topics more fully. I think that's the best way to proceed. For example, I've drafted one on "Five Keys for Effective Virtual Meetings" that I hope to get out next week. And I've tried to make it very accessible for virtual team members and leaders to use. You can be the judge of that, once it hits these pages.

Finally, I think it's time to drop writing about productivity, for two reasons. First, as with strategies for effective collaboration, the themes repeat so often. It just doesn't seen helpful to link to yet another article about someone "discovering" how helpful it is to carry pen and paper around for capturing ideas. We've known this for a long time already. And second, while I love reading about productivity ideas and strategies, that is not the focus of my analyst work, nor of my workshops and consulting, so I will only ever be a dabbler in the topic. I think it is better to leave the careful writing and thinking on this topic to those that devote their full attention to such things, eg, Matt Cornell and Nicholas Bate (two of my favorites).

So … a time of transition. Here's to Michael Sampson's new blog!

0 thoughts on “My New Blogging Strategy

  1. I think your strategy is excellent, Michael, for the reasons you mention. Focus on your strengths and unique voice/perspective. I’m looking forward to hearing about how your new focus increases your success! And thanks a ton for the compliment. Much appreciated.

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