Conference Notes

Notes on "The IBM w3 Intranet Portal Transformation", Aug 23

John Mullins, Sales Leader NZ/Australia, IBM Portals and Workplace

John started by saying … “James has put forward the case for the opposition; I’m doing the case for the defense. Talking about experience and real-life results.”

IBM is 329,000 employees in 64 countries. 40% of people who work via mobile technologies. Do business in 170 countries.

In 1992, IBM was written off as a dinosaur. It was slow to respond and ineffective in reshaping the industry. It was 17 different companies. Lou had to decide whether to integrate the 17 companies into one global company through culture and system changes, or split up the business. Lou went for the harder road … integration. The W3 intranet was borne out of Lou’s drive for an integrated IBM.

w3 is a portal to provide one place with personalized access to IBM resources. Integrates content, learning, expertise, collaboration (eg, Domino applications to a browser, rather than a Notes client) and business applications (Siebel, SAP, and more). Enables increased productivity through role-based delivery of resources. Eliminates development and deployment costs through reuse.

Currently at Phase 3, for a “sense-and-respond enterprise” (2002-2006). One of the thrusts is the extension of w3 out to IBM’s business partner community. From a single point of integration, can serve multiple communities in an integrated and role-based way. Have been working on intranets at IBM for a long time, and the journey will never end. Will keep on maturing what’s going on.

Four achievements that IBM has gained … cost savings, business innovation, operational effectiveness, and aligning IT investments.

  • HR Applications … went from 164 to 16 HR applications, and a ratio of employees to HR people of 52:1 to 120:1
  • eLearning … saving $248 million per year on eLearning.
  • Global Web Architecture … reduced time-to-market by 53%, reduced costs by 48%, etc.
  • Collaboration … saving $8 million in travel per year; do 5.5 million instant messaging sessions
  • HR on Line … 88% done online
  • Help desk … $80 per visit for desk side support … vs. $15 per call to a call centre … vs. $3 per self-service web site visit

The killer application is Blue Pages … can find the right person by name, location, job role, expertise, experience, qualifications, report chains. Can reach them in real time via Lotus Sametime or email.

World Jam … a new collaborative medium to capture best practices. Offers the ability to bring an entire community together for a quick turnaround via idea sharing and innovation. Also did a Consultants Jam (for the acquisition of PwC) and Values Jam (for getting feedback and direction on business and corporate values). One week ago, did an “Innovation Jam” … for 72 hours, 140,000 participants, 37,000 ideas, $100 million budget for implementing these ideas in 2006. Included other companies and business partners, such as Telstra.

Real-time and async collaboration tools … 450,000 Notes user IDs, 100,000 TeamRooms, 175,000 electronic meetings per year, and over 3 million instant messaging sessions (or line items?) per day. w3 presence-enables every instance of a name that matches a directory entry.

Self service HR … online travel through the w3 interface, policy-based hotel bookings (eg, for those hotels that IBM has negotiated special rates), expense management (interface to credit card providers so John doesn’t have to enter details), asset management and personal details.

Offers role-based workspaces, eg, by job role, by position, by geography, anad by career and life events.

The ultimate goal is to permit IBM to think about business processes, not applications. IBM wants to make all of its applications and data sources in one place, with single sign-on across all tools and collaboration across the business.

Next steps:
1. Align to key business objectives. If you don’t do this, it will fail.
2. Review the processes of the business.
3. Build a business case.
4. Leverage the knowledge you have internally, and that which is available from business partners.
5. Get started on service-oriented architecture.

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