Tools & Technologies

BusinessWeek on Web 2.0 in Corporate America

The most recent BusinessWeek has a special report on Web 2.0 in the enterprise, entitled CEO Guide to Technology.

Robert Hof leads off with Web 2.0 Has Corporate America Spinning, offering an explanation of the term, an analysis of the benefits of corporate blogging, the possibilities for using Web 2.0 tools (blogs, wikis, podcasts, etc) for online communications, and the flexibility that tools such as wikis bring to group collaboration. As a comment to Hof’s piece, with my Foldera hat on, I said:

I think of “Web 2.0” as two things: concretely, it’s a new set of tools, some of which can be used for enterprise collaboration. If highly structured collaborative workspaces haven’t worked in an enterprise IT environment, for example, perhaps less structured and more ad hoc options will, eg, blogs and wikis.

Secondly, conceptually, it’s a pithy phrase to capture the essense of a bigger transformation. Whether it’s the right one or not is continually debated, however the underlying ideas – software delivered as a service (often at low or nil cost), services that encourage people to interact intentionally or serendipitiously so as to create increasing value, and cross-device / cross-platform accessibility – are big ideas coming together.

Business people definitely need to be thinking about Web 2.0 / Enterprise 2.0.

I’ve included it here, because BusinessWeek says that it may not publish every comment.

Other items in the guide are:

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Categories: Tools & Technologies