On June 12 (US time) I will be presenting a webinar based on my research on user adoption. The webinar is entitled Breaking Through Barriers to User Adoption:

“In this webinar, collaboration strategist Michael Sampson, author of User Adoption Strategies: Shifting Second Wave People to New Collaboration Technology, will outline his 4 stages for facilitating massive growth in user adoption of new business social and collaboration tools. Michael will share reports from a recent global survey on the use and effectiveness of adoption strategies among organizations currently using these tools. He will also present real-world examples of how organizations have overcome user adoption challenges to maximize the business value of their applications and tools.

The 4 Stage User Adoption Model:
1. Winning Attention
2. Cultivating Basic Concepts
3. Enlivening Applicability
4. Making it Real“

The webinar is being hosted by Neudesic. It’s free to attend, but registration is required.