Marco writes about his experiences visiting a Microsoft store to look at the Surface RT. He concludes with:

“It’s very clear who the Surface is for, and it’s not us.

The Surface is partially for Microsoft’s world of denial: the world in which this store contains no elephants and Microsoft invented the silver store with the glass front and the glowing logo and blue shirts and white lanyards and these table layouts and the modern tablet and its magnetic power cable. In that world, this is a groundbreaking new tablet that you can finally use at work and leave your big creaky plastic Dell laptop behind when you go to the conference room to have a conference call on the starfish phone with all of the wires and dysfunctional communication.

But it’s also for people like that salesman who don’t agree with Apple’s choices: people who want to have more hardware options, more customization, more hackability, and fewer people saying “no” to what they can do on their devices.

Apple’s products say, “You can’t do that because we think it would suck.” Microsoft’s products say, “We’ll let you try to do anything on anything if you really want to, even if it sucks.”

People who dislike Apple’s approach or whose requirements are incompatible with it will always exist in great numbers, and the Surface is for them. It’ll probably sell well, especially if Microsoft can expand their retail presence quickly.

But it’s not for me at all. Not even for testing, experimenting, or curiosity. It feels too much like using a Windows PC, which was exactly Microsoft’s intention, and it will appeal to people who want that. But that’s a world I fled 8 years ago with no intention of returning.“

Read more: An Alternate Universe