Every team needs to have a driving reason for being, for existing, for working as a team (“being a team” isn’t good enough). It’s the thing that pulls people together, that enables them to see beyond the major conflicts, the petty disagreements, the slog and the hard times … and to envision a better future. It’s the desired outcome, shared between all of those that are involved.

There are a couple of ideals with creating such a shared desired outcome. First up, it should be stated in terms of a performance outcome to be achieved, not merely an activity to complete. “Secure increased awareness of our new product offering in the media to drive increased sales by 10%” is good, “Write a press release to announce our new product” isn’t as good.

Second, at least part of the desired outcome is imposed by the powers that be, but if it isn’t meaningful to the individual, their heart won’t be in it. Take what’s given, but re-state it into terms that are meaningful. Consider adding, “And as a result of achieving the performance outcome, then … ” Then what? Then you will get a promotion? Then you will take that 2 week vacation? Then you will … go to the movies with your sweetheart? Whatever … but it has to cut the mustard for you and get you enthused about keeping on keeping on.

What Do I Need To Do?
Define what the achieving the desired outcome of the team means for you, and write it down where you can see it whenever you are working on the project. If you are using a shared workspace that permits you to make private notes to yourself, write it there.

See A-Z of Virtual Teams: Summary for the complete list.