New collaboration tools and approaches need to be integrated into people’s everyday working practices if the organisation is going to achieve the business value it envisions. Getting to this point is the process of user adoption. Develop an understanding of the theory of user adoption, gain a framework for approaching adoption among most employees, and learn a set of strategies for adoption.
Figuring out how to approach user adoption in an intelligent, meaningful, and authentic way has formed a deep undercurrent of my work over the past decade. Key contributions include:
1. Theory and Practice. Writing the book on user adoption – User Adoption Strategies (2nd Ed.) – as a means of communicating the theory and practice that underpins adoption activities. The second edition was published in 2012; the first edition in 2010. There’s a two-day workshop for firms that goes with the book, and consulting firms can offer a public workshop for clients and prospects. The public workshop has been presented over 30 times in various cities around the world.
2. Keynotes and Presentations. Presenting on user adoption at various face-to-face and online conferences. For example, see:
– Keynote on Change Management for Digital Transformation at Digital Workplace Conference 2016 (August 2016)
– Keynote on Adoption Strategies at Collabosphere 2015 (September 2015)
– The overview presentations on SlideShare: Part 1 – Situation and Strategies, and Part 2 – Survey Results and Case Studies
3. On Office 365. Offering a prescriptive approach to driving the effective use of Office 365, examining how to incorporate appropriate Office 365 capabilities into day-to-day work. The workshop provides a forum for firms to develop their adoption framework for Office 365.
Client work around the adoption theme has been both rewarding and challenging. After presenting the adoption workshop for one client, the lead person said that it had “set them on the right path” for their internal activities with SharePoint 2010. At a second client, the adoption workshop led to a series of in-depth interviews with staff across the organisation to uncover the nature of their work and explore where SharePoint 2013 could make a difference. For a third client, the re-introduction of IBM Connections necessitated a series of discussions, workshops, and presentations on where the new capabilities could help people get their work done and build connections across the agency.
What’s your challenge? Are you:
– Struggling to get your users to see the potential of new collaboration tools in their work?
– Wondering why people are not using the collaboration tools you’ve made available?
– Seeking new strategies to help with the process of user adoption?